Reddit now lets users buy Ethereum cryptocurrency on the platform by means of an integration with FTX, the crypto exchange owned by billionaire Sam Bankman-Fried. In a statement, FTX launched that Reddit users can now employ the firm’s payment machine, FTX Pay, when managing their blockchain-based mostly totally totally community points.

Reddit first rolled out community points in 2020 as a technique to reward users for interacting with a community. These points exist on the Ethereum blockchain and are stored in the “Vault,” a person’s blockchain-based mostly totally totally wallet that also holds the collectible NFT (non-fungible token) avatars that Reddit launched final month.

Reddit displays a person’s community points subsequent to their username as a measure of their reputation, however also presents numerous ways to employ them, akin to to net community-train memberships, vote on selections, reward creators on the platform, in addition to ship guidelines. Perfect the users on two subreddits, r/Cryptocurrency and r/ForniteBR can get primarily the most of community points straight away, however Reddit plans on expanding it to other communities in the long flee.

But because community points are residing on the Ethereum blockchain, users will incur gasoline costs, or the stamp connected with performing a transaction on the Ethereum blockchain, when utilizing the points. As pointed out by Fortune, this suggests paying a payment in Ethereum, which some users would per chance even now not get, or would per chance even now not know how to dart about obtaining. Reddit’s partnership with FTX will let users convert fiat currency (a nation’s nationwide currency, worship USD) to Ethereum to cloak those costs, which would per chance get to get community points more accessible to those that would per chance even now not know worthy about crypto.

“Users need Eth for gasoline costs to transact with their Points on-chain, and FTX Pay permits them to enact that,” Amy Wu, the head of FTX Ventures, talked about in a tweet. “Reddit is a pioneer in harnessing the vitality of blockchain to empower online communities to absorb and control their communities. We’re excited to give a get to them and their users on this budge!”

Moreover making it more uncomplicated to buy Ethereum on the platform, FTX’s Reddit integration would per chance even signify Bankman-Fried’s bet on the longevity of the meme stock phenomenon that originated on Reddit. Closing year, task on subreddits, worship r/WallStreetBets, helped propel the GameStop stock to unparalleled heights.

In Would possibly per chance, Bankman-Fried disclosed a 7.6 percent stake in Robinhood, the free trading platform in style amongst younger investors, and rumor has it that he will seemingly be having a gaze into procuring the firm. FTX also brought usual stock trading to all users in the US final month.