Amazon is raising the value of its Top subscription across Europe in September by up to 43 percent a year. In an email to customers overnight, Amazon revealed its annual Top cost will leap 20 percent in the UK from £79 to £95 from September 15th. In France the value hike is rather more acute, moving from €49 per year to €69.90 — a 43 percent increase.
Amazon will also hike prices in Spain and Italy by 39 percent annually, with the company’s 2nd-excellent market, Germany, seeing an annual 30 percent rise. Amazon’s Top impress increases in Europe reach suitable months after the value of Top in the US rose to $139 per year, up from the earlier $119 annual price. Amazon Top typically includes fast shipping, access to sales, and free movie / TV streaming in most markets.
Amazon is also increasing the month-to-month cost of Top in European markets, by £1 or €1 month-to-month. The month-to-month rates don’t include the discount that’s applied to yearly subscriptions, and it’s clear from Amazon’s increases that most households subscribe annually. These are the annual Amazon Top impress increases across Europe:
UK – £79 to £95, a 20 percent increase
France – €49 to €69.90, a 43 percent increase
Germany – €69 to €89.90, a 30 percent increase
Italy – €36 to €49.90, a 39 percent increase
Spain – €36 to €49.90, a 39 percent increase
This is also the first Amazon Top increase in the UK, Amazon’s third-excellent market behind the US, since 2014. Amazon is hugely popular in the UK, and market research agency Kantar says more than 50 percent of households have an Amazon Top subscription.
Reuters stories that Amazon blames the value increases on “increased inflation and operating prices.” The value change announcement comes suitable days prior to Amazon is state to post its Q2 earnings results. Amazon posted its first quarterly loss in seven years last quarter, with the company blaming part of the loss on the rising prices of gas, transportation, and warehouse storage.
