PARAISO Miami Beach ( A.K.A. Swim Fashion Week ®) is the world’s largest marketing event for the Swimwear and Resort Wear industry. A multi-day fashion fair is widely known as Miami Swim Week and promotes a comprehensive calendar which includes Miami Swim Week produced experiential events, leading trade shows, and satellite programs that support emerging and independent designers.
PARAISO Swim Week Miami is the global leader in bridging brands, media, trade and consumers, and a destination where you discover new brands, meet like-minded people, and immerse in highly curated lifestyle and fashion events that embrace the spirit, the body, and the beauty.
In July 2018, PARAISO widely known as Miami Swim Week opened its doors in Miami Beach to unveil a brand new breed of experiential festival that creatively united the world’s favorite fashion, wellness, beauty and lifestyle brands. A multi-day fashion fair centralized in Collins Park and stretching to all surrounding areas of South Beach, PARAISO champions the core values of innovation, originality and discovery through must-see events, imaginative activations, exclusive launches, runway presentations, and collaborations in design, music, wellness, art and social media.
With over 40 events in three days, PARAISO brought a uniquely elevated, unified event showcase to the globally recognized Miami scene. Content from the festival quickly went viral, with event imagery capturing the world’s attention. Runway shows with top designers and style-setting supermodels and celebrities, educational panels with respected business leaders, cutting-edge fitness and wellness programming and art exhibits, surprise music performances with headlining talent and pop-up conceptual retail experiences — PARAISO has something to engage everyone.
PARAISO Miami Swim Week Returns to Miami Beach on June 8 – 11, 2023