Balenciaga’s creative director Demna Gvasalia apologized for what he talked about used to be a “unfavorable artistic choice of concept” after the sumptuous style build used to be criticized over an promoting campaign that featured younger teenagers posing with teddy bears that appeared as if it could perhaps perhaps well be dressed in BDSM costumes.

“It used to be unsuitable to dangle childhood promote objects that had nothing to accumulate with them,” he talked about in an Instagram put up on Friday. “As mighty as I would generally resolve to label a thought thru my work, I would NEVER dangle an plot to accumulate that with such an awful discipline as baby abuse that I condemn. Length.”

Many individuals slammed the vacation campaign as unsuitable and abominable to teenagers. In one other Balenciaga advert, there used to be an excerpt from a 2008 Supreme Court docket case that upheld federal statutes about pornography that entails minors.

Some social media users responded by posting TikTok movies of themselves destroying their Balenciaga purses and shoes. Kim Kardashian, who often works with the firm, talked about in a series of tweets that she used to be “disgusted and outraged” over the advert. She informed her followers that she is “currently re-evaluating my relationship with the logo.”

Gvasalia went on to instruct in his Instagram put up that he must learn from the controversy and “purchase with baby protection organizations to know the device I can contribute and aid on this terrifying discipline.”

I ask for forgiveness to someone offended by the visuals and Balenciaga has guaranteed that sufficient measures will likely be taken now not supreme to remain away from the same mistakes in the lengthy flee nonetheless moreover to resolve accountability in retaining baby welfare in every technique we can,” he wrote.

Balenciaga issued a separate apology closing week and urged that the photos displayed in the advert campaign weren’t current by the firm and threatened actual action towards any recount material creators on the aid of it.