A third-party Instagram app, called “The OG App,” which promised an ad-free feed extra treasure the original Instagram expertise, has been pulled from Apple’s App Retailer moral one day after it officially launched. It’s no longer clear if Apple pulled the app at the request of Meta, however the social community confirmed it had taken “enforcement actions” against the service.

“This app violates our policies and we’re taking all appropriate enforcement actions,” a Meta spokesperson said in a statement. The spokesperson declined to elaborate on what these actions were, or if it had been in contact with Apple, but pointed to a blog put up outlining Meta’s policies barring clone sites.

“A clone site is a third-party site that duplicates, in total or in part, the content of an present site,” Meta explains. On Twitter, the builders of The OG App said their total team had been permanently banned from Facebook and Instagram as a result of their ties to the service.

“Customers deserve the factual to control what they consume, and OG will continue to defend and combat for that factual,” Hardik Patil, on of the app’s founder’s told Engadget. He said he had acquired no reveal communication from Meta.

Meta has banned the personal Facebook (no longer linked to OG) and Instagram (linked to OG) accounts for everyone on our team, permanently.

Meta is intent on taking extraordinary measures to suppress and censor us simply because we did factual by their customers. pic.twitter.com/JOzJ81p81k

— The OG App 🔗 (@TheOGapp_) September 28, 2022

The OG App had been within the works for extra than a year, according to TechCrunch, which reported its initial launch. The app’s founders told the publication they wanted to present a “cleaner” version of Instagram without advertising. The app featured customizable feeds without Reels, suggested posts and other newer features that have at occasions been controversial among longtime Instagram customers. The Android version of the app is at command unexcited available.

Meta’s policies have long barred third-party Instagram clients, and in present years the company has filed a collection of lawsuits against builders who break its rules, including these barring clone sites. At the same time, the company has also been accused of the usage of these same policies to conclude down legitimate researchers’ attempts to glimpse the platform.

Nonetheless, in this case, it appears the creators of the OG App were clearly breaking Instagram’s policies. The company doesn’t offer a public API for builders to acquire their contain versions of Instagram, and on Twitter, The OG App said they had to “reverse engineer” the Android API. The app also raised privacy concerns about how the builders were holding customers’ account information.

Despite this, the app had already gained a lot of fans due to its extra simplified — and ad-free — expertise. Instagram has also been dealing with a backlash against its aggressive pushing of Reels and urged content. The OG App said it had racked up extra than 10,000 downloads ahead of its removal from the App Retailer “because we listened to them and constructed what they wanted.”

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