Lil Nas X and YSL Beauté non-public joined forces making the young multi-hyphenate the emblem’s North American ambassador. In step with an official press liberate, the partnership will doubtless be centered on “intrepid, boundary-pushing artistry to remold magnificence as it’s understood right this moment.”
As the novel YSL Beauté U.S. Ambassador, Nas X will seem across digital platforms supporting the YSL Beauté Make-up’s “latest improvements” and the emblem’s bestselling cologne, Y.
The entertainer spoke about his latest campaign and YSL’s willingness to welcome his unapologetic self.
“It’s been loads of fun engaged on this campaign with YSL Beauté – they’re such an iconic brand, and I’m overjoyed to be a chunk of one thing so weird and wonderful and groundbreaking within the magnificence world,” said Lil Nas X. “Bawl out to YSL for embracing me and my campness and for keen exchange for the subsequent generation of magnificence.”
Laetitia Raoust, YSL Beauté U.S. Same old Supervisor, expressed the emblem’s desire to accomplice with the Grammy-Award winner and their intentions.
“Lil Nas X embodies YSL Beauté’s vision for the style ahead for the magnificence industry: boundary-breaking, weird and wonderful, unapologetic, heroic,” Laetitia Raoust said. “The synergies between the emblem and Lil Nas X’s unwavering ardour for individuality are the inspiration within the back of this partnership with the hope it empowers the subsequent generation of magnificence.”
Nas X’s novel YSL campaign will doubtless be constructed on the muse of YSL Beauté’s latest makeup, Rogue Pur Couture: The Courageous, which is on hand now for $38 at expend retailers. The campaign also functions an unreleased tune titled “My Minute Toddler.”
As the YSL Beauté Ambassador, Lil Nas X joins the reigns of YSL brand champions “who rejoice individuality and modernity,” within the likes of Troye Sivan, Barbie Ferreira, and Indya Moore.