Characterize: 78% of consumers say they’re likely to promote a brand’s AR on social media

By April 2, 2022 No Comments

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According to a new checklist by Camera IQ, 76% of consumers have already extinct AR, and extra than half of of us that have now not but tried AR say they hope to accomplish so in the longer term. AR also has the potential to “dart viral” — 78% of consumers say they are likely to share a brand’s AR expertise on social media. More than four out of 10 say they are extra likely to share an AR expertise than diversified varieties of brand posts.

Augmented reality is the gateway to the metaverse because it transforms social media platforms into co-creative, blended reality experiences. Camera IQ’s stare takes a deep dive into consumer preferences and behavior surrounding augmented reality, social media and ecommerce. It reveals how brands can leverage AR in marketing today whereas laying the groundwork for his or her metaverse strategies.

Laughable and flattering effects, AR games and AR product visualizations resonate with consumers. Essentially the most common expertise consumers stumble upon is product visualizations at 39%. AR product visualizations also accelerate the client’s creep: 59% of consumers say they would be extra likely to purchase a product they’ve seen visualized thru AR.

Consumers secure pleasure from comical and flattering AR effects, branded AR games, and AR product visualizations.

Major brands appreciate Bumble, Away, and Smashbox have demonstrated how augmented reality enhances mainstream channels appreciate social media, search engine marketing, and influencer marketing campaigns. Cellular commerce and consumer behavior are transferring additional and additional into the metaverse. In that landscape, AR is the lacking allotment that allows companies to offer the digital experiences that consumers request.

To conduct this stare, Camera IQ surveyed 1,500 U.S. consumers in December 2021. Respondents’ ages ranged from 16 to 54 and older, with the majority falling between ages 18 and 44. The stare was carried out on a platform called Pollfish, whose global panel entails over 550MM consumers. Camera IQ also leveraged reputable third-party industry and consumer research to validate the research and present additional context.

Read the fleshy checklist by Camera IQ.

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