Meta has debuted its Quest 2 Orderly Bowl ad ahead of the expansive game, and it’s hard to glean a grasp on how exactly it’s speculated to promote the metaverse (via Wall Avenue Journal). It evokes a strange mix of nostalgia — and the runt fear — associated with a childhood spent around unsettling animatronics, all whereas simultaneously giving off 5 Nights at Freddy’s and Black Enjoy vibes.

The commercial opens in a Chuck E. Cheese-esque ambiance — so cleverly called Questy’s — with a fuzzy animatronic dog, a red six-armed creature, and two penguins performing Straightforward Mind’s “Don’t You (Put out of your mind About Me)” on stage at the arcade. Soon after, a involving crew drags the dead bodies of the animatronic band out of the building as the location shuts down for factual.

The animatronic dog lays helplessly in a trash compactor.
Image: Meta

The dog (which falls at as soon as on the line between cute and creepy) finally finally ends up staring out the window at a pawn store, sans the relaxation of its animatronic crew, and takes on various roles as it is passed around among householders. After a fast appearance as a mini-golf route decoration, it’s considered getting flung out of the back of a pickup truck, and then laying helplessly inner of a trash compactor — unless it’s miraculously pulled out moral as the machine starts closing in on its head.

The same woman who pulled the dog out of the trash compactor puts the animatronic on display at a space heart, fixing it in a stationary pose pointing towards the cafeteria. A younger man attempting out the heart’s VR present takes off his Quest 2 headset and in some way gets the idea to strap it on the animatronic dog.

Correctly, here’s where it gets Black Enjoy-y — the dog gets transported into Meta’s virtual reality, where he meets up together with his ancient band contributors and is able to cancel as soon as again, a theme you may take note from the “San Junipero” episode, which features a virtual world where the aged and consciousnesses of dead people thrive.

All four animatronic pals are reunited in virtual reality.
Image: Meta

In the 2d-to-last scene, “Don’t You (Put out of your mind About Me)” resumes playing, and the ad reveals all four pals — each at unusual locations — happily dancing with Quest 2 headsets on, as the words “Archaic pals. Original fun,” pop up on the display. It ends with the animatronic dog, calm geared up with Quest 2, howling in the now-closed space heart.

Am I speculated to really feel happy at the cease of that commercial? The reality that the animatronic dog is liable to glean his headset ripped off as soon as the space heart opens has left me feeling empty inner — or maybe I’m moral reading too noteworthy into it. This may be the reality that Meta wants to rebuild, nevertheless, if anything, it’s that depressing realization this ad draws attention to even extra.